Introduction
EduPrime is a fast-growing online education platform offering professional certification courses. Despite a good product lineup, EduPrime struggled to drive qualified traffic, optimize its website for lead generation, and nurture potential customers through effective follow-ups.
They partnered with Growth Sphere Digital Marketing to implement a full-funnel marketing strategy encompassing SMM, SEO, website design, marketing automation, and performance marketing.
The Challenge
EduPrime’s challenges included:
- A lack of visibility on search engines for key certification-related terms.
- An outdated website that didn’t effectively convert visitors into leads.
- Poor ROI from their existing paidad campaigns.
- Inefficient lead nurturing, leading to low enrollment rates.
Growth Sphere Digital Marketing set out to:
- Increase organic traffic by 40% within 6 months through SEO.
- Redesign EduPrime’s website to improve the conversion rate.
- Implement a lead nurturing process using marketing automation tools.
- Optimize paid ad campaigns to achieve a 3X return on ad spend (ROAS).
Strategy and Approach
Growth Sphere developed and executed the following strategies:
- Search Engine Optimization (SEO):
- Conducted an in-depth keyword analysis to target high-intent keywords like “best certification courses for professionals” and “online learning platforms.”
- Optimized the website’s meta tags, internal linking, and page load speed.
- Published high-quality blog posts addressing frequently searched questions in the education niche.
2. Website Redesign:
- Redesigned the homepage and course pages with a modern, user-friendly layout.
- Added clear CTAs like “Enroll Now” and “Download Brochure.”
- Incorporated chatbots for real-time assistance.
3. Social Media Marketing (SMM):
- Developed platform-specific campaigns on LinkedIn, Instagram, and Facebook to target professionals looking for career advancement.
- Created engaging reels, testimonials, and infographics showcasing the success stories of past students.
4. Marketing Automation:
- Set up email drip campaigns using HubSpot to nurture leads with course details, offers, and reminders.
- Automated follow-ups for abandoned cart users to increase conversions.
5. Performance Marketing:
- Launched Google Ads campaigns targeting specific courses with high-demand keywords.
- Ran A/B tests on ad creatives and landing pages to improve CTR and reduce CPC.
Execution
- Month 1-2: Conducted SEO audits, redesigned the website, and launched performance marketing campaigns.
- Month 3-4: Focused on building organic traffic with blogs and optimizing paid ads based on performance data.
- Month 5-6: Implemented lead nurturing workflows and scaled successful ad campaigns to increase ROAS.
Results
- Organic Traffic: Increased by 65%, with EduPrime ranking on the first page for 20+ target keywords.
- Website Conversions: The redesigned website improved the conversion rate by 35%.
- Lead Generation: Social media campaigns generated 2,000+ leads in 6 months.
- Ad Campaign ROI: Achieved a 3.5X ROAS, reducing CPC by 30%.
- Marketing Automation Impact: Lead nurturing workflows converted 20% of cold leads into enrollments.
Key Takeaways
- A cohesive strategy combining SEO, SMM, and performance marketing can yield significant results.
- Website redesign played a pivotal role in boosting conversions by providing a seamless user experience.
- Marketing automation ensured timely follow-ups, improving lead-to-customer conversion rates
Testimonial
“Growth Sphere transformed our digital presence. From ranking higher on search engines to improving our website’s usability and ROI on paid campaigns, their expertise delivered measurable results.”
— Anita Shah, Marketing Manager, EduPrime
9. Conclusion
Growth Sphere Digital Marketing successfully implemented a full-funnel strategy that helped EduPrime increase its brand visibility, generate qualified leads, and improve enrollments.
Want similar results? Contact Growth Sphere Digital Marketing today to scale your business!